LEE PUBLIC RELATIONS Navigation: Use links below
Clients Make a Difference
Case Studies
Testimonials
Contact Us
What is EDA Market Success?
Client News Coverage
Breker CEO explains his graph-based "intelligent testbench" tool in DeepChip (12/18/08)
ESNUG 478 Item 4
"Breker is in the 'intelligent testbench' arena. We approach verification planning/automated test case generation through what we call graph-based scenario planning (that we deliver in our Trek product.)" http://www.deepchip.com/items/
0478-04.html


Opinion: EDA is not well—where is it heading? in EETimes (11/6/08)
by Paul McLellan
"With hiring freezes and large layoffs, the big EDA companies are going to be underpowered on innovation. Further, with official and not so official policies against acquisition of startups, venture capitalists have largely exited the industry, looking for more attractive rates of return elsewhere, and so the flow of small companies is running dry."
http://eetimes.com/news/design/show
Article.jhtml;jsessionid=D1OEPBVLK
RVTSQSNDLPSKHSCJUNN2JVN?article
ID=212000982


Quality Time? in System-Level Design Community, 10/8/2008
by Ed Sperling
"We need to build coverage around the outcomes you've got to test for and the constructs that will give you these applets. We also see that people need to be able to verify their IP cores faster. The third thing is vertical re-use. We want to be able to test pieces of firmware to work with our systems."
http://chipdesignmag.com/sld/blog/
2008/10/08/quality-time/

So you're an EDA vendor. It's tough. Three companies earn most of the industry's revenue, and the rest fight over a tiny piece of the pie. You've got to show industry influencers how your tools and technology make a difference to your users.

Success depends on three things: Excellent technology, good management, and a differentiated media story. Since 1991, Lee Public Relations has crafted the media stories that have helped EDA companies climb to their next notch, whether it's getting acquired or going public.






[HOME]  [WHO]   [WHAT]  [WHY]   [HOW]
[CLIENTS]   [CASE STUDIES]   [TESTIMONIALS]   [CONTACT US]
LPR logo & Website © 2003-2009 Lee Public Relations. Design © 2003-2009 Jean Tsukamoto. All rights reserved.
Photo credits: National Oceanic and Atmospheric Administration/Department of Commerce (Parrotfish - Florida Keys National Marine Sanctuary)