Lee Public Relations

What EDA360 Isn't in System-Level Design (7/22/2010)
"The EDA360 White Paper that Cadence Design Systems published a few months back certainly has everyone talking.…So what is EDA360? It represents a lot of ideas, strategies and predictions. "
http://chipdesignmag.com/sld/
craig/2010/07/22/what-eda360-
isn%e2%80%99t/

'Good' Vs. 'Good Enough' in System-Level Design (7/22/2010)
"The decision for when a chip is ready for tapeout is changing—both in time and sometimes in terms of who's actually making that decision—as the amount of software being developed by hardware companies continues to grow."
http://chipdesignmag.com/sld/
blog/2010/07/22/good%e2%80%
99-vs-%e2%80%98good-
enough%e2%80%99/

Atrenta hosts 3-D SoC design flow demo in Test & Measurement World 6/15/2010
"Atrenta, AutoESL, Qualcomm, and IMEC have been collaborating on 3-D chip design, and they demonstrated what might be called a working prototype front-end 3-D chip design system..."
http://www.tmworld.com/blog/
Taking_the_Measure/39312-
Atrenta_hosts_3_D_SoC_design_
flow_demo.php

So you're an EDA vendor. It's tough. Three companies earn most of the industry's revenue, and the rest fight over a tiny piece of the pie. You've got to show industry influencers how your tools and technology make a difference to your users.
Success depends on three things: Excellent technology, good management, and a differentiated media story. Since 1991, Lee Public Relations has crafted the media stories that have helped EDA companies climb to their next notch, whether it's getting acquired or going public.

Slideshow (PDF)

DAC.com Knowledge Center Article (Draft - PDF)

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