 |
 |
Executive Communications
and Issues Management
Your thoughts and ideas on issues of industry, regional,
national and worldwide economic importance. We conceive, plan, pitch your idea to the most appropriate publication or public forum.
Then we work with you to write your thoughts to be sure that it appears prominently in the publication or heard in the public forum.
Atrenta in System-Level Design, (7/22/2010)
What EDA360 Isn't
by Mike Gianfagna, Vice President of Marketing, Atrenta
"The EDA360 White Paper that Cadence Design Systems published a few months back certainly has everyone talking.…So what is EDA360? It represents a lot of ideas, strategies and predictions. "
http://chipdesignmag.com/sld/craig/2010/07/22/what-eda360-isn%e2%80%99t/
Atrenta in Low-Power Design (8/28/2009)
Experts At The Table: Building A Better Mousetrap
by Ed Sperling
"Low-Power Design sat down with Richard Zarr, chief technologist for the PowerWise Brand at National Semiconductor; Jon McDonald, technical marketing engineer in Mentor Graphics'
design creation business unit; Prasad Subramaniam, vice president of design technology at eSilicon; Steve Carlson, vice president of marketing at Cadence Design Systems, and
David Allen, product director for power at Atrenta."
http://chipdesignmag.com/lpd/blog/2009/08/28/experts-at-the-table-building-a-better-mousetrap-2/
Jim Hogan in Techon! (8/17/2009)
[Interview] Intel Might Become Only Major IDM in World (1)
by Ikutaro Kojima, Editorial Staff
"We interviewed James Hogan, one of the most prominent figures in the EDA (electronic design automation) industry, on the future of the semiconductor industry, LSI design and EDA."
http://techon.nikkeibp.co.jp/english/NEWS_EN/20090817/174219/
Sagantec in EE TI\imes (6/8/2009)
Viewpoint: IC technology choices move in multiple directions
by Coby Zelnik, President and CEO, Sagantec
"Process migration is not only occurring, but it is occurring in all directions: down, up and sideway."
http://www.eetimes.com/showArticle.jhtml;jsessionid=RHUK5P4VOWOSCQSNDLOSKHSCJUNN2JVN?articleID=217800265
Atrenta in System-Level Design (4/16/2009)
Experts At The Table: Platform-Based Design (part 2/3)
by Ed Sperling
"System-Level Design sat down with Simon Bloch, vice president and general manager of ESL/HDL Design and Synthesis
at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor. "
http://chipdesignmag.com/sld/blog/2009/04/09/experts-at-the-table-platform-based-design/
Atrenta in System-Level Design (4/9/2009)
Experts At The Table: Platform-Based Design (part 1/3)
by Ed Sperling
"System-Level Design sat down with Simon Bloch, vice president and general manager of ESL/HDL Design and Synthesis
at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor. "
http://chipdesignmag.com/sld/blog/2009/04/09/experts-at-the-table-platform-based-design/
Atrenta in Chip Design Magazine (March/April 2009)
Experts at the Table: Platform-Based Design
by Ed Sperling
"System-Level Design/Chip Design magazine sat down with Simon Bloch, vice president and general manager of
ESL/HDL Design and Synthesis at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor."
http://www.chipdesignmag.com/display.php?articleId=3309&issueId=34
Atrenta in EDACafe (3/23/09)
The Aart of Analogy Revisited
by Peggy Aycinena
"At the EDA: Dead or Alive? panel at DVCon, the seven panelists were unequivocal: EDA is more than alive. It’s the single most important pre-requisite
for progress in electronics."
http://www10.edacafe.com/nbc/articles/view_weekly.php?articleid=669114
Jim Hogan in System-Level Design Community (1/22/2009)
New Pain Points In System-Level Design
by Ed Sperling
"Companies have to deliver whatever they were delivering before plus more value…. For EDA providers, they need more offerings. There will be a lot of fallout as a result of this downturn,
and people will make acquisitions they couldn’t make a year ago. Products will get into a stronger sales channel. This is the classic integrate or die. Consolidation will do that for them."
http://chipdesignmag.com/sld/blog/2009/01/22/new-pain-points-in-system-level-design/
Jim Hogan and Paul McLellan in System-Level Design Community (1/8/2009)
Follow The Money (And Lose The 'E' in EDA)
Ed Sperling interview of Jim Hogan
(Video) "Independent investor Jim Hogan talks about where the real value is and what companies need to do to survive in a changing market."
http://chipdesignmag.com/sld/blog/2009/01/08/follow-the-money-and-lose-the-e-in-eda/2008/10/08/quality-time/
Opinion: EDA is not well—where is it heading? in EETimes (11/6/08)
by Paul McLellan
"With hiring freezes and large layoffs, the big EDA companies are going to be underpowered on innovation. Further, with official and not so
official policies against acquisition of startups, venture capitalists have largely exited the industry, looking for more attractive rates
of return elsewhere, and so the flow of small companies is running dry."
http://eetimes.com/news/design/showArticle.jhtml;jsessionid=D1OEPBVLKRVTSQSNDLPSKHSCJUNN2JVN?articleID=212000982
See more in Executive Communications and Issues Management Archives…
|
|
