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Executive Communications
and Issues Management
Your thoughts and ideas on issues of industry, regional,
national and worldwide economic importance. We conceive, plan, pitch your idea to the most appropriate publication or public forum.
Then we work with you to write your thoughts to be sure that it appears prominently in the publication or heard in the public forum.
For Atrenta in System-Level Design, (9/23/10)
What's Broken In EDA… (Part 1)
by Ed Sperling
"System-Level Design sat down to discuss what's broken in EDA with Riko Radojcic, director of engineering for CDMA Technologies at Qualcomm; Surinder Dahaliwal,
executive director for VLSI Core Engineering at Mindspeed Technologies; Andy Brotman, vice president of design infrastructure at GlobalFoundries, and Paul McLellan,
a start-up CEO and blogger."
http://chipdesignmag.com/sld/blog/2010/09/23/what%E2%80%99s-broken-in-eda%E2%80%A6/
Atrenta in System-Level Design, (9/23/10)
…And How To Fix It
by Ed Sperling
"System-Level Design sat down to discuss how to fix what's broken with John Bruggeman, Senior vice president and chief marketing officer at Cadence; Charles Janac,
president and CEO of Arteris; Robert Hum, vice president and general manager of Mentor Graphics' deep submicron division; Mike Gianfagna, vice president of marketing
at Atrenta; and Bob Smith, vice president of of marketing and business development at Magma."
http://chipdesignmag.com/sld/blog/2010/09/23/%E2%80%A6and-how-to-fix-it/
Altos Design Automation in Low-Power Engineering, (9/9/10)
Experts At The Table: The Trouble With Corners (Part 3 of 3 parts)
by Ed Sperling
"Low-Power Engineering sat down to discuss corners with PV Srinivas, senior director of engineering at Mentor Graphics;
Dipesh Patel, vice president of engineering for physical IP at ARM; Lisa Minwell, director of technical marketing at Virage Logic;
and Jim McCanny, CEO of Altos Design Automation."
http://chipdesignmag.com/lpd/blog/2010/09/09/experts-at-the-table-the-trouble-with-corners-3/
Part 2: Experts At The Table: The Trouble With Corners (8/27/10)
by Ed Sperling
http://chipdesignmag.com/lpd/blog/2010/08/27/experts-at-the-table-the-trouble-with-corners-2/
Part 1: Atrenta
Experts At The Table: The Power Problem (7/8/10)
"Low-Power Engineering sat down to discuss a broad swath of power issues with Vic Kulkarni, general manager and senior vice president of
the RTL business unit, Apache Design Solutions; Pete Hardee, solutions marketing manager at Cadence; Bernard Murphy, chief technology officer at
Atrenta, and Bhavna Agrawal, manager of circuit design automation at IBM."
http://chipdesignmag.com/lpd/blog/2010/07/08/experts-at-the-table-the-power-problem/
Atrenta in System-Level Design, (7/22/2010)
What EDA360 Isn't
by Mike Gianfagna, Vice President of Marketing, Atrenta
"The EDA360 White Paper that Cadence Design Systems published a few months back certainly has everyone talking.…So what is EDA360? It represents a lot of ideas, strategies and predictions. "
http://chipdesignmag.com/sld/craig/2010/07/22/what-eda360-isn%e2%80%99t/
See more in Executive Communications and Issues Management Archives…
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