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Executive Communications
and Issues Management Archives
Atrenta in Low-Power Design (8/28/2009)
Experts At The Table: Building A Better Mousetrap
by Ed Sperling
"Low-Power Design sat down with Richard Zarr, chief technologist for the PowerWise Brand at National Semiconductor; Jon McDonald, technical marketing engineer in Mentor Graphics'
design creation business unit; Prasad Subramaniam, vice president of design technology at eSilicon; Steve Carlson, vice president of marketing at Cadence Design Systems, and
David Allen, product director for power at Atrenta."
http://chipdesignmag.com/lpd/blog/2009/08/28/experts-at-the-table-building-a-better-mousetrap-2/
Jim Hogan in Techon! (8/17/2009)
[Interview] Intel Might Become Only Major IDM in World (1)
by Ikutaro Kojima, Editorial Staff
"We interviewed James Hogan, one of the most prominent figures in the EDA (electronic design automation) industry, on the future of the semiconductor industry, LSI design and EDA."
http://techon.nikkeibp.co.jp/english/NEWS_EN/20090817/174219/
Sagantec in EE TI\imes (6/8/2009)
Viewpoint: IC technology choices move in multiple directions
by Coby Zelnik, President and CEO, Sagantec
"Process migration is not only occurring, but it is occurring in all directions: down, up and sideway."
http://www.eetimes.com/showArticle.jhtml;jsessionid=RHUK5P4VOWOSCQSNDLOSKHSCJUNN2JVN?articleID=217800265
Atrenta in System-Level Design (4/16/2009)
Experts At The Table: Platform-Based Design (part 2/3)
by Ed Sperling
"System-Level Design sat down with Simon Bloch, vice president and general manager of ESL/HDL Design and Synthesis
at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor. "
http://chipdesignmag.com/sld/blog/2009/04/09/experts-at-the-table-platform-based-design/
Atrenta in System-Level Design (4/9/2009)
Experts At The Table: Platform-Based Design (part 1/3)
by Ed Sperling
"System-Level Design sat down with Simon Bloch, vice president and general manager of ESL/HDL Design and Synthesis
at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor. "
http://chipdesignmag.com/sld/blog/2009/04/09/experts-at-the-table-platform-based-design/
Atrenta in Chip Design Magazine (March/April 2009)
Experts at the Table: Platform-Based Design
by Ed Sperling
"System-Level Design/Chip Design magazine sat down with Simon Bloch, vice president and general manager of
ESL/HDL Design and Synthesis at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor."
http://www.chipdesignmag.com/display.php?articleId=3309&issueId=34
Atrenta in EDACafe (3/23/09)
The Aart of Analogy Revisited
by Peggy Aycinena
"At the EDA: Dead or Alive? panel at DVCon, the seven panelists were unequivocal: EDA is more than alive. It’s the single most important pre-requisite
for progress in electronics."
http://www10.edacafe.com/nbc/articles/view_weekly.php?articleid=669114
Jim Hogan in System-Level Design Community (1/22/2009)
New Pain Points In System-Level Design
by Ed Sperling
"Companies have to deliver whatever they were delivering before plus more value…. For EDA providers, they need more offerings. There will be a lot of fallout as a result of this downturn,
and people will make acquisitions they couldn’t make a year ago. Products will get into a stronger sales channel. This is the classic integrate or die. Consolidation will do that for them."
http://chipdesignmag.com/sld/blog/2009/01/22/new-pain-points-in-system-level-design/
Jim Hogan and Paul McLellan in System-Level Design Community (1/8/2009)
Follow The Money (And Lose The 'E' in EDA)
Ed Sperling interview of Jim Hogan
(Video) "Independent investor Jim Hogan talks about where the real value is and what companies need to do to survive in a changing market."
http://chipdesignmag.com/sld/blog/2009/01/08/follow-the-money-and-lose-the-e-in-eda/2008/10/08/quality-time/
Opinion: EDA is not well—where is it heading? in EETimes (11/6/08)
by Paul McLellan
"With hiring freezes and large layoffs, the big EDA companies are going to be underpowered on innovation. Further, with official and not so
official policies against acquisition of startups, venture capitalists have largely exited the industry, looking for more attractive rates
of return elsewhere, and so the flow of small companies is running dry."
http://eetimes.com/news/design/showArticle.jhtml;jsessionid=D1OEPBVLKRVTSQSNDLPSKHSCJUNN2JVN?articleID=212000982
University of San Francisco in San Jose Mercury News (12/4/07)
Pizarro: Moira Gunn and new issues facing people entering IT
by Sal Pizarro
"Moira Gunn, who hosts the "Tech Nation" show on National Public Radio, will host a panel in Cupertino Thursday about the new
issues people entering the information technology field should be prepared to tackle."
http://www.mercurynews.com/search/ci_7630276?IADID=Search-www.mercurynews.com-www.mercurynews.com&nclick_check=1
EDA price slashing is costly in EE Times (March 20, 2006)
by Richard Goering
"It's time for the major players to stop being used-car dealers, deeply discounting at the expense of everyone."
http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=183700368
Comment: EDA needs'sea of change' in mentality in EE Times (3/3/06)
by Sang Wang
"We've all anecdotally bemoaned at the prospect of EDA being in stagnation. Indeed, revenues have been stuck at approximately $4
billion per year for about five years now. Dataquest shows us that the EDA expenditure among semiconductor companies shrunk from 2
percent to 1.75 percent. In the overall scheme, EDA business has been losing its ground."
http://www.eet.com/news/design/business/showArticle.jhtml?articleID=181500838
Sagantec in Semiconductor International (2/1/06)
We Know We Need DFM; How Do We Get There?
by Coby Zelnik, Executive Vice President, Sagantec
"Design for manufacturing (DFM) is the hot buzzword in chip design circles. Triggered by the commercial deployment of new
semiconductor process technologies at 90 nm and below, chip designers and their managers finally have to concede that they now have to design their chips with
manufacturability at the top of their minds."
http://www.reed-electronics.com/semiconductor/article/CA6302629?text=zelnik
We've got problems, but bloom remains on valley's rose
by Jack Harding, San Jose Mercury News (10/24/05)
"We've recently read of Silicon Valley's 'fading competitiveness' and how we are heading toward economic oblivion when
compared to other U.S. centers of high tech. Curiously, reports and editorials identify traffic jams, high housing costs,
mediocre schools and high taxes as the culprits for this impending disaster. In short, Silicon Valley comes up 'dead last'
in quality of life and that somehow, these social factors will eventually erode Silicon Valley's place as the undisputed U.S
tech center. Of course the implications of this dire forecast are that people will flee Silicon Valley and we will become a
shadow of what we once were. I disagree."
Read more (download pdf)
Optimal, eSilicon, and SI2 in Electronic News (1/27/05)
Special Market Focus: Collaborative Design
by Ann Steffora Mutschler
"More than anything else, complexity and outsourcing are the power behind the rising wave of collaborative design."
http://www.reed-electronics.com/electronicnews/article/CA499446.html
Nassda in EE Times (1/24/05) "Crosstalk"
Better suggestions for growing the EDA pie
by Graham Bell, Senior Director of Marketing, Nassda Corp.
"I read with interest Paul Lippe's recent column regarding steps toward a better EDA industry."
http://eetimes.com/news/latest/showArticle.jhtml?articleID=57702499
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